Falling Short

I watched the live stream of the Microsoft keynote at IFA 2017 today, or at least I tried to. It was supposed to start at 14:00 CET, but for the first 18 minutes, there was no live stream, only music playing, and then, suddenly, we were thrown into the keynote, midway through the presentation by Microsoft’s Terry Myerson.

I know that Mr. Myerson is an important person at Microsoft (being the Executive Vice President Windows and Devices Group Engineering, Microsoft Corporation), but really, someone should tell him that he is not at all good at presenting. It was something of an embarrassment.

Even what he had to say struck me as falling short. He was extolling the virtues of the forthcoming “Windows 10 Fall Creators Update”, but it does irritate me that the claims made so clearly fall short from the reality. For example:

We have reimagined our Photos Application to deliver remixed experiences for telling your stories with photos, videos, music, 3D, and even inking.

Yes, but you can’t organise and search your photos as you could with Microsoft’s earlier photo applications (now dropped by Microsoft in Windows 10). And then there was:

You can save all of your creations in OneDrive Files On-Demand, accessing your cloud files like any of your other files on your PC, without using up your local storage space.

Yes, but you can’t search them, like any of your other files on your PC…

There followed another couple of presentations that did not exactly set the keynote on fire, and the session closed with a pitch from Nick Parker (Corporate Vice President Consumer Device Sales, Microsoft Corporation) which was at least delivered with some conviction and passion. But even he ended with a video (apparently produced by the BBC, despite the Microsoft logo tacked on at the end) that was not related in any way with the mainstream businesses of Microsoft. It had clearly been chosen to tug at the heartstrings (and was effective enough at that), but had no connection at all with the rest of the keynote’s focus and content.

Very disappointing.

About Geoff Coupe

I'm a British citizen, although I have lived and worked in the Netherlands since 1983. I came here on a three year assignment, but fell in love with the country, and one Dutchman in particular, and so have stayed here ever since. On the 13th December 2006 I also became a Dutch citizen.
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