Role Reversal?

This is an interesting piece of semiotics/eye-candy from Armani. The advert showing Cristiano Ronaldo supposedly looking for his T-shirt in a hotel room, with the maid trying not to look.

While it clearly tries to do a bit of nudge-nudge, wink-wink, bit of role reversal (the maid eyeing the man, instead of the other way around), what I took away from it was the absolute laying down of who has the power here; i.e. the man. He does not acknowledge even the presence of the servant. So, close, but no cigar. As it were…

(hat tip: Mark Simpson)

About Geoff Coupe

I'm a British citizen, although I have lived and worked in the Netherlands since 1983. I came here on a three year assignment, but fell in love with the country, and one Dutchman in particular, and so have stayed here ever since. On the 13th December 2006 I also became a Dutch citizen.
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