A Warm Cuddly Feeling of Niceness

Sometimes, I think that we just don’t see the power of the hidden persuaders. Here, for example, is a brilliant advert for John Lewis (a UK department store). It’s a great example of its type – pushing all sorts of emotional buttons – all designed to make us buy more stuff. Nobody is immune – even those who push our buttons to make us buy religious stuff. When push comes to shove, just stop and think about what you are doing…

About Geoff Coupe

I'm a British citizen, although I have lived and worked in the Netherlands since 1983. I came here on a three year assignment, but fell in love with the country, and one Dutchman in particular, and so have stayed here ever since. On the 13th December 2006 I also became a Dutch citizen.
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2 Responses to A Warm Cuddly Feeling of Niceness

  1. Brian says:

    I must admit, it gave me goosebumps.

  2. Geoff says:

    As I say, it knows how to push those buttons. I still remember years ago seeing a similar sort of ‘aging’ advert that was very dark and which pushed all the fear emotions quite brilliantly. It was of a young couple who started out with a good life and a nice house, but over the years slipped down the financial and housing ladders and ended up as an elderly couple in a tent in a park on a dark and stormy night. It was an ad from a Dutch insurance company. That gave me goosebumps as well, but not in a good way.

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