When I was growing up, first as a young boy and then as a rather confused and frustrated teenager, it was clear to me that while the female body was sexualised as a matter of course in the society around me, the male body was pretty much kept under wraps. That probably contributed to my frustration. Mind you, in my teenage years it also probably heightened the rush that occurred when my eyes caught a glimpse of a naked male torso and conveyed that fact to my hormone-sodden brain.
How things change over the course of the years. These days, both the female and the male body are fair game in semiotics. As evidence for the prosecution, here’s Mark Simpson analysing the latest ad campaign for Powerade. Cor!